Dr. Nadia van der ColffConsumer Solutions1 March 2021 This article is the first of a series of blogs about wine consumers. Important themes of consumer behaviour, with relevance for strategic marketing of wine and/or Sauvignon blanc, will be covered in the...
“…with more people consuming Sauvignon blanc over the years, people know the product…so, they know what it tastes like, they know what to expect…so that’s a safe bet…” – Gauteng wine consumer. Dr. Nadia van der Colff Consumer Solutions Introduction In one of the...
