The South African “Wine Culture” – Wine consumers – Part 2

The South African “Wine Culture” – Wine consumers – Part 2

Mar 3, 2021 | Blog

Dr. Nadia van der ColffConsumer Solutions3 March 2021   In this blog post (the second in the Wine Consumer series brought to you by Sauvignon Blanc SA), the South African “wine culture”, with some wine trends are discussed. Significant findings are reported to...
It’s all about perception – Wine consumers – Part 1

It’s all about perception – Wine consumers – Part 1

Mar 1, 2021 | Blog

Dr. Nadia van der ColffConsumer Solutions1 March 2021   This article is the first of a series of blogs about wine consumers. Important themes of consumer behaviour, with relevance for strategic marketing of wine and/or Sauvignon blanc, will be covered in the...
Sauvignon blanc from a consumer perspective. A true brand?

Sauvignon blanc from a consumer perspective. A true brand?

Mar 30, 2020 | Blog

“…with more people consuming Sauvignon blanc over the years, people know the product…so, they know what it tastes like, they know what to expect…so that’s a safe bet…” – Gauteng wine consumer. Dr. Nadia van der Colff Consumer Solutions Introduction In one of the...