Consumer perspective on de-alcoholised wines

Consumer perspective on de-alcoholised wines

Dr. Carien CoetzeeBasic Wine30 June 2023   The low and non-alcoholic industry has seen significant growth with the rise of the so-called mindful drinking trend. It is speculated that the demand for lower and alcohol-free alternatives can be attributed to a shift...
Global and local wine trends – Wine consumers – Part 6

Global and local wine trends – Wine consumers – Part 6

Dr. Nadia van der Colff Consumer Solutions 20 May 2021   In this blog post (the last in the Wine Consumer Series brought to you by Sauvignon Blanc SA), current global and local consumer trends are addressed with some insights relevant to South African wine and...
Consumer research with impact – Wine consumers – Part 3

Consumer research with impact – Wine consumers – Part 3

Dr. Nadia van der ColffConsumer Solutions5 March 2021   In this blog post (the third in the Wine Consumer Series brought to you by Sauvignon Blanc SA), guidelines for consumer research with impact will be provided. Considering the pearls and pitfalls of consumer...