OUR PARTNERS AND SPONSORS – THE SAUVIGNON BLANC SA STORY
Sauvignon Blanc SA’s approach to partnerships is to offer meaningful marketing differentiation, appropriate forums, brand enhancement, exposure value and thus business opportunities, with the aim to collaboratively tell the Sauvignon Blanc SA story.
Sauvignon Blanc SA annually hosts events such as the Sauvignon Blanc South Africa Annual General Meeting, Roadshows presenting the Sauvignon Blanc SA Top 10 winners, the Sauvignon Blanc SA Top 10 Judging, the Sauvignon Blanc SA Top 10 Awards Event, the Sauvignon Blanc SA Technical Seminar and International Sauvignon Blanc Day celebrations.
Various partnership packages are available which include different levels of recognition through ROI such as the Sauvignon Blanc SA website, logo inclusion on relevant marketing collateral, presentation and branding opportunities at events, media and social media coverage, photo opportunities, tickets to events, and wine tastings for clients.
For more information, kindly contact Eunice Joubert at 082 808 1114 or by e-mail.
PLATINUM PARTNER: FNB
Sauvignon Blanc is one of the most planted vines in South Africa and has drawn attention from international markets due to the new methods and new tastes that have emerged from the different wine regions of South Africa. This experimentation of South African producers has brought flavour and variety to the wine resulting in more being exported from South Africa than in previous decades. Given this innovative culture of South African Sauvignon Blanc producers, it’s no surprise that Sauvignon Blanc South Africa has partnered with SA’s Best Business Bank*.
At FNB we see Sauvignon Blanc as having a significant market share and potential for growth. When approached to financially support the Sauvignon Blanc Top 10 we saw it as a straight forward decision to back a winner. The competition firstly highlights the wine type amongst competitors, locally and overseas. Secondly, it provides a platform for winemakers to stack up their wines against the best in the country, i.e. it promotes the pursuit of excellence and for the winners, it gives recognition to the winemaker, the brand (label) which provides for a marketing edge locally and overseas.
FNB as part of FirstRand Bank Ltd is arguably the biggest financial institution in agriculture and the wine industry is seen as a growth industry where we would like to grow our market share. By sponsoring the Sauvignon Blanc SA Top 10, the wine industry, the winemakers and FNB all come out winners.
Sauvignon Blanc is a great example of the complexity and diversity that South African wines are capable of achieving, and likewise FNB offers innovative financial services and tailored loans that assist producers with developing new vineyards and increasing production. The FNB expansion loan is a good example, perfect for financing infrastructure with a productive lifespan longer than a year, for instance establishing a vineyard.
* As voted by The Sunday Times top brands survey 2019