An article by Dr Carien Coetzee on Wine.co.za (1 April 2019)
Consumers moderating their alcohol intake, whether it be for health awareness or self-assessment, can be seen all over. It’s called moderation occasions and we all do it at some stage, while more and more consumers are adapting ‘moderation’ as a lifestyle. The beer companies have successfully tapped this market and are leading the way (aiming for 20% of all sales to be low/no alcohol by 2025) with the wine industry following in its wake, struggling to catch on…until now.
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