Low alcohol Sauvignon Blanc the breadwinner of tomorrow

An article by Dr Carien Coetzee on Wine.co.za (1 April 2019)

Consumers moderating their alcohol intake, whether it be for health awareness or self-assessment, can be seen all over. It’s called moderation occasions and we all do it at some stage, while more and more consumers are adapting ‘moderation’ as a lifestyle. The beer companies have successfully tapped this market and are leading the way (aiming for 20% of all sales to be low/no alcohol by 2025) with the wine industry following in its wake, struggling to catch on…until now.

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isabeauLow alcohol Sauvignon Blanc the breadwinner of tomorrow