Consumer research with impact – Wine consumers – Part 3

Consumer research with impact – Wine consumers – Part 3

Dr. Nadia van der ColffConsumer Solutions5 March 2021   In this blog post (the third in the Wine Consumer Series brought to you by Sauvignon Blanc SA), guidelines for consumer research with impact will be provided. Considering the pearls and pitfalls of consumer...
The South African “Wine Culture” – Wine consumers – Part 2

The South African “Wine Culture” – Wine consumers – Part 2

Dr. Nadia van der ColffConsumer Solutions3 March 2021   In this blog post (the second in the Wine Consumer series brought to you by Sauvignon Blanc SA), the South African “wine culture”, with some wine trends are discussed. Significant findings are reported to...
It’s all about perception – Wine consumers – Part 1

It’s all about perception – Wine consumers – Part 1

Dr. Nadia van der ColffConsumer Solutions1 March 2021   This article is the first of a series of blogs about wine consumers. Important themes of consumer behaviour, with relevance for strategic marketing of wine and/or Sauvignon blanc, will be covered in the...